It’s already a proven fact that publishing various types of online content across the web will drive a large amount of new visitors to your site, increase conversions and help build brand awareness. Without it, you’re simply turning a blind eye to highly-valuable prospects.And what about the content that is ON your website?
The WRONG content will drive potential customers away, provide zero results and potentially damage your reputation.So just how important is an effective content marketing strategy for your business? VERY important.
The number one goal of any business today is to rank highly in search engine results. Why? Because consumers aren’t going to waste their time browsing through page after page of results until they find you. There are many things that determine your rankings, but valuable, top quality content is a MAJOR factor.
Take Google for example. When ranking sites, the search engine gives more juice to websites that provide value to the consumer. It looks at the site’s content to establish whether it reads well, or is simply full of fluff. It also looks at whether or not the site is providing the information that searchers are looking for. Furthermore, it looks to see how frequently your website content is updated – the more, the better. So if you want potential customers to find your business online, your content strategy needs to be complete and consistent.
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